View as an Interactive Design
View as an Interactive Design
Home automation is more than a buzz word; it’s a new architectural and real estate reality. Home automation words do not merely encompass the Jetsons crazy, futuristic inventions that render humans working at small tasks unnecessarily. Let’s face we like our technology, and we like to feel like we control it, and not the other way around. View in this contest, it is no wonder that Transparency Market Research projects that home automation will become a $21.6 billion global industry by 2020.
The AH Marketing Group took a look at the latest trends, and where our client MirroCool fits in the picture.
Imagine a world where your home keeps your kids safer. Your home emails you or sends you a text when your kids get home from school and lets you know in a commanding tone that an individual has left the gate open to the pool. A world where you can go away on vacation at peace because you can check your home’s security cameras via your iPhone, turn on and off your alarm system. A home that lets you save money and water with a multitude of cost-saving functions, such as a mechanism that senses rain is coming and shut off your sprinklers shut, and knows which rooms are empty and powers off the lights, music and turns down the HVAC to that area to save energy.
PIGA Inc. is ready to make its mark in the world of fitness and wellness with the very first minimalist footwear suitable for all low-to-medium impact activities that are done barefoot. Whether it’s yoga, Pilates, martial arts, aquatic or outdoor activities, you can now benefit from the positive impact of physical activity while wearing technology-fueled PigaONE©.
PIGA Inc. launched its Kickstarter crowdfunding campaign today to fund the mass production and marketing of the first pairs of PigaONE©. Contributors are invited to order their pair of PigaONE© of which the first 1000 pairs will be delivered in August. After the campaign, the footwear will be available online as well as at selected local sales outlets.
As MirroCool approach the launch of its Kickstarter campaign, a kind of jitter and excitement has settled in with the AH Marketing and the MirroCool team. With only a few weeks away from its kickoff, and the anticipation of the upcoming campaign, you could say that the thrill is keeping us on our toes. Even though so much has been done in the past few weeks, still so much remains to be put in place.
Come to think of it, this phase of the campaign reminds me of the excitement I felt as a child at my family home while we were getting ready to pack up the house to head out to the summer cottage. Checking the list of items to be packed, paying the bills in advance, forwarding the mail, alerting the neighbors of our imminent departure, collecting all the family members in one spot to assign each one of us a task to perform to help out with the process. As the youngest, I was responsible for packing the cats food, and putting the furry creatures in the cat box. Then finally the day of departure arrived, and we all piled up in the car, my mother at the wheels, my father soon to follow, and we took off! It was glorious. A Kickstarter is a bit like that with all its preparation, the great takeoff and the final destination with its promises of good times to come.
With a Kickstarter campaign, there are so many checks and balances to worry about, that the list may seem endless. We wonder if we have generated enough excitement; are our friends and family onboard to back us; are the rewards enticing enough to attract new fans; and will our demo be ready in time to share with others to prove our case! The last one is a big one!
Here are the crowdfunding pre-campaign tasks that we have accomplished so far:
As part of our Kickstarter pre-launch campaign, the MirroCool team headed out to New York City and stopped random New Yorkers walking down the street and asked them to view a video of the MirroCool.Their reactions were priceless. These New Yorkers were not paid or remunerated in any fashion or style, and told us – uncensored – exactly what they thought about MirroCool, the way only New Yorkers do!
AH Marketing Group (AHMG), a California-based inbound marketing PR consultant group that brings the power of targeted and creative marketing disciplines to small and medium-sized businesses and startups, today announced it has added to its client roster MirroCool, a San Francisco-based startup. The AH Marketing Group will develop, manage and execute MirroCool crowdfunding campaign on Kickstarter. The AH Marketing Group will run a PR and Inbound Marketing campaign to surpass MirroCool crowdfunding goal on Kickstarter by integrating social media outreach, social media ads, blogging and media relations in all one cohesive approach.
RPRNmag is a business newsmagazine powered by a full-service marketing agency. RPRNmag publishes newsworthy stories in varied formats. On RPRNmag, you’ll find great editorial content published by writers who want to make a name for themselves. Far from being text-only, the news site also features rich content, including infographics, videos from YouTube and Vimeo, podcasts, and more. And it is accepting requests for product reviews and to feature crowdfunding campaigns.
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An expert take on steps to take before your crowdfunding campaign goes live.
Crowdfunding has revolutionized the art of investing and raising financial support for emerging startups. Thanks to the help of platforms such as Kickstarter and IndieGoGo, thousands of small businesses and entrepreneurs have been able to bring their ideas to the market. Despite its economic breakthroughs that have produced a more convenient method to commercial success, crowdfunding is no walk in the park. In fact, carrying out an effective crowdfunding campaign can be a very challenging endeavor. More campaigns fail than those that succeed. This does not mean that the startup is lacking creativity or their ideas are inadequate. Campaigns mostly fail due to lack of preparation. Below lists the most important steps to take prior to launching a crowdfunding campaign. The AH Marketing Group was directly involved in the crowdfunding campaigns discussed in this article.