As MirroCool approach the launch of its Kickstarter campaign, a kind of jitter and excitement has settled in with the AH Marketing and the MirroCool team. With only a few weeks away from its kickoff, and the anticipation of the upcoming campaign, you could say that the thrill is keeping us on our toes. Even though so much has been done in the past few weeks, still so much remains to be put in place.
Come to think of it, this phase of the campaign reminds me of the excitement I felt as a child at my family home while we were getting ready to pack up the house to head out to the summer cottage. Checking the list of items to be packed, paying the bills in advance, forwarding the mail, alerting the neighbors of our imminent departure, collecting all the family members in one spot to assign each one of us a task to perform to help out with the process. As the youngest, I was responsible for packing the cats food, and putting the furry creatures in the cat box. Then finally the day of departure arrived, and we all piled up in the car, my mother at the wheels, my father soon to follow, and we took off! It was glorious. A Kickstarter is a bit like that with all its preparation, the great takeoff and the final destination with its promises of good times to come.
With a Kickstarter campaign, there are so many checks and balances to worry about, that the list may seem endless. We wonder if we have generated enough excitement; are our friends and family onboard to back us; are the rewards enticing enough to attract new fans; and will our demo be ready in time to share with others to prove our case! The last one is a big one!
Here are the crowdfunding pre-campaign tasks that we have accomplished so far: