Ongoing project: We were approached by Prospek early November 2017 to run its first ever public relations campaign with a focus on obtained press coverage from a mix of paid and earned (free) media.
Even though Prospek is based in Vancouver, Canada, this campaign is focused on obtaining U.S. press coverage.
In less than a month, the Spektrum story has been picked up by CBS, ABC, Thrive Global, and some of the top-50 US blogs in their niche, and the client is finally getting a well-deserved recognition and seeing increased sales. In addition to developing news angles, reaching out to the press, we have authored stories for BuzzFeed, soon to be published at HuffPost, and multiple press releases.
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