Three Great Ways to Keep Basic Business Costs Low
When starting a business, it’s important to understand where to cut costs and where to invest more money. When it comes to marketing, this is an area that often requires business owners to be more generous when parting with their cash if they want to see a real return on investment. However, for many entrepreneurs, everyday, mundane business costs such as rent and payroll can start to take up the bulk of available capital, leaving not much left over for the marketing budget. If you want to step your business’ marketing campaigns up a gear in 2016, we’ve got some great tips to help you cut the costs elsewhere to free up more money for marketing.
Save on Energy Bills
What many business owners don’t realize is that they are wasting a lot of money through the use of unnecessary energy. Energy bills can skyrocket for a multitude of different reasons which could easily be avoided, such as windows and doors being left open, lights being switched on when a room isn’t in use, and electrical appliances and computers being left in standby mode rather than switched off. Cutting back on your energy use and making a conscious effort to save energy will not only save your business money, but it’ll also help to reduce your company’s carbon footprint. You can also browse energy plans at this link to find a lower price if possible.
Rather than hiring in-office staff for every service, you might want to think about hiring freelance staff on a telecommute basis. Outsourcing often works out cheaper for many business owners, as they don’t have to cover the cost to run the worker’s office, and only pay them for the work that they complete. If you are looking for a one-off job, there are many freelancers to be found online, from web designers to translation. For those looking for more of a long-term collaboration, there are plenty of other positions which can be outsourced as well, such as virtual secretaries and tax accountants who work on a freelance basis.
Redefine Your Office Space
Save money on rent and bills by hiring an office space in a building that offers co-working solutions, where people from different companies work in the same office space. This is also a great way to spread word of mouth about your business. Quite a few new ventures also cater to a new generation of workers – those who are self-employed and work from a home office. Save money by sticking to your home office, but still have a more professional presence for meetings and other occasions by using services which allow you to register your business at an upscale location, hold meetings at the facilities, and even provide a telephone answering service, all whilst you work from the comfort of your sofa and pay a fraction of the actual price to rent the office space.
If you’d like any help with your marketing campaign plans, please let us know in the comments.
Contact AnneHowardPR for help with your brand awareness and public relations campaigns.