Tag Archives: public relations

How to Prepare for a Successful Crowdfunding Campaign: Tips from the AH Marketing Group

An expert “take” on steps to take before your crowdfunding campaign goes live. 

Crowdfunding has revolutionized the art of investing and raising financial support for emerging startups. Thanks to the help of platforms such as Kickstarter and IndieGoGo, thousands of small businesses and entrepreneurs have been able to bring their ideas to the market. Despite its economic breakthroughs that have produced a more convenient method for commercial success, crowdfunding is no walk in the park. In fact, carrying out an effective crowdfunding campaign can be a very challenging endeavor. More campaigns fail than those that succeed. This does not mean that the startup is lacking creativity or their ideas are inadequate. Most campaigns fail due to lack of preparation. The list below describes the most important steps to take before launching a crowdfunding campaign. The AH Marketing Group was directly involved in the crowdfunding campaigns discussed in this article.  Continue reading How to Prepare for a Successful Crowdfunding Campaign: Tips from the AH Marketing Group

Five of the Best: Apps from a public relations practitioner’s toolkit

Technology at your service and not the other way around

Sometimes, hectic doesn’t even begin to describe the public relations practitioner’s day. Keeping your edge means managing a prodigious amount of information and being able to respond on the fly – anywhere, anytime. Luckily, there’re plenty of resources designed to help. Each week, we’ll be taking a look at some of the latest and greatest innovations available to make your PR life easier. Continue reading Five of the Best: Apps from a public relations practitioner’s toolkit